A colour-enhancing shampoo that prolongs the vibrancy of ruby hair whilst softening each individual strand. Color Infuse Red Shampoo can be used on both natural and colour-treated tresses, resulting in a smoother more manage finish that boasts shine. Keep your radiant red hair fierce and fade-proof with Joico Color Infuse Red Shampoo, a color-depositing shampoo that gives gingery shades true-to-hue staying power! With each lather, you¿ll punch up red tones while adding strength, vibrancy, and shine.